How to Use Facebook Live: A Final Guide

How to live on Facebook PC and Mobile

What is Facebook Live?

Facebook Live is a Facebook feature used to stream real-time video on Facebook. Live broadcasters can use this content to engage their audience at times and events that are important to them. Being live provides real-time interaction and can help increase exposure and build relationships with your audience.

Facebook Live is a Facebook feature that allows users to stream live live on social media. Viewers can respond, share, and comment during the stream. Video recordings are also published on a page or profile for later viewing.

Why are advertisers so interested in Facebook Live? Because it is a fun and easy way for them to use the power of video to connect with their brand issues and build real relationships with fans and followers - in real time.

However, with such a simple view, Facebook Live has many small nuances that marketers will need to learn if they want to get the most out of the platform. This guide will help you learn the best strategies that can make a big difference in how many people see your live stream, how they engage with it, and how it works.

Facebook Live started out as a mobile-only streaming feature, but now, Facebook pages can stream from mobile devices or desktop computers. We will discuss how to stream from mobile phones and desktop devices in the sections below.

How to use Facebook Live

Facebook Live videos are public, so viewers can watch on any device where they can access Facebook without needing an account. Users can go live on Facebook from a profile, page, group, or event. To start streaming live from an application against a web browser will be slightly different, check out each of the instructions below.

How to Get Live on Facebook In Facebook App

Step 1: Go to the profile, page, group, or event you want to attend live.

Step 2: Click What’s on your mind? if profile and Create post while on page. This should open post options.

Step 3: Click the live video in the post options.

Step 4: Tap on tap to add caption to add information about the video.

Step 5: Use the buttons below to adjust the settings and any features or tools you want to use during streaming.

Step 6: Tap Start Live Video when you're ready.

How to Login to Facebook Live from a Web Browser

Step 1: On your Facebook homepage, you should see the Live or Live Video option. If you are a professional, it will be under What is on your mind? If you have anything else, it will be under Create Post. The icon will look like one of the ones below.

Step 2: Choose to Live or Create a Live Video Event.

Step 3: Then select the details of your video. This includes start time, title and description, who you will invite as host as well, and various audio and video controls.

Step 4: Click Live Go in the lower left corner when you're ready.

Facebook Live Tools

Facebook gives you many features to keep you in touch with your audience during your stream. Using these tools will help increase interaction and create your viewers experience as much as possible. You can mix them up and match them to give your stream the best fit for your business.

• Live Polls: You can create a live poll in advance to share when you become live. After that, you can see the responses of your audience in real time during the broadcast.
• Featured Links: Add one or more featured links to the stream to promote your website or other sources.
• Live News: This allows you to share your live stream of Facebook news to reach more of your audience.
• Live Comment Review: Manage the conversation that takes place in your live stream comment. You can limit who is allowed to comment and how often about this feature. Also, you can even select a specific viewer who will oversee and comment on your behalf.
• Front Line: This feature allows you to highlight your top fans in a special section of your stream. You can give them a special shout out to show appreciation for them while you live.
• Badges: These are measurements of how your fans engage with your content. Fans can earn badges by interacting with your content, whether it's posting "Stars" or listening to your Facebook Live videos.
• Donations: Eligible pages in some areas can add a "Donate" button to their live video. Non-profit companies that use the Facebook payment platform do not have to pay fees, so they receive 100% of the donations.
• Live No: This is a collaborative streaming feature that allows you to manage your Facebook Live video with multiple visitors.
• Live Shopping: If you have products for sale on Facebook, this feature allows you to add a list of products to include in your live stream.
• For more help with live on Facebook, check out this video! And don't forget that live streaming recordings are also being broadcast live. Having that content is good because you can download and redesign it for further use.

How to Analyze the Performance of Your Live Video

How to Access Video Statistics on the Facebook Business Page

Step 1: To begin analyzing your Facebook Live stream, go to the details tab in the left-hand column of your product Facebook page:

Step 2: Select the video category for your statistics.

Step 3: From there, scroll down to the Top Videos section and select a video from the menu. (Note: We did not have any videos posted on the page we used in this example. If you have videos, you will see them from here.)

Now, let's dive into nitty-gritty.

The performance statistics available on Facebook Live videos are similar to those of regular Facebook videos, with clean add-ons.

For pre-recorded videos: Facebook allows you to analyze viewed minutes, different viewers, video views, 10-second views,% intermediate completion, and split responses, comments, and sharing.

For Facebook Live Videos: Facebook lets you analyze all of the metrics listed above, as well as live viewers, viewing time, viewing time, people reached, and the number of people watching your video.

In addition to all these fixed numbers, you can click on each metric to see how it has changed over time when the video is live. For example, if we click on Peak Live Viewers, we will see this interactive video viewer graph later:

You can also see who your regular viewer is during your stream, based on Facebook profile information:

Now that you have the steps down, let's get into some of the tips and tricks.

The last thing you want to do is start a live video and get lost. It is live, so there are no do-overs or chances to restart. Therefore, prepare yourself or your manager as much as possible. Specify what the video will involve and follow some of the tips below. Also, check out these great examples of Facebook Live videos from various companies.

There are many small things you can do to put more pressure on your Facebook Live videos.

1. Connect to Facebook Live best practices.

Advertisers have a great opportunity to reach a wider audience on Facebook Live, so it's worth committing to learning how to run Live successfully.

In our comprehensive Facebook Live Market Guide, we include the key processes for editing, running, and analyzing Facebook Live business results. Download ebook to improve with these advanced processes.

2. Explore live video using "I Alone" privacy settings.

If you want to play live streaming without sharing it with anyone else, you can change the privacy setting so you are the only one who can see it - just like any other post on Facebook.

To switch to My Only, see privacy settings. Then, you should see options and be able to select Only Me from the list below.

3. Post live videos and other Facebook posts.

The art of live access to Facebook has changed over time, but you can still take advantage of it. A great way to do this is to keep a mix of standard Facebook posts and Facebook Live videos. Live videos are a big draw, as they often gain more engagement. Therefore, isolating them will extend the lifespan of your entire post.

4. Keep introducing yourself.

When you start a video, take a minute to introduce yourself and what the video is about. But keep in mind that when you start a live stream, you may not have people watching you. Even a few seconds in, you can have only a few viewers. As people find your video in the News Feed, they will join - but that means you will want to introduce yourself a second, third, and even a fourth time to catch people.

5. Make the video look attractive.

You have to engage with the view - not just at the beginning of your stream (although that will be important when people watch the video later), but throughout the video as more people enter.

The more you look at it, the more likely you are to get people to stick to it. That means keeping the camera moving and not just sitting in one place.

Not only will you get more viewers this way, but you will also get your stream placed on top of other People's News Feed. Facebook has begun monitoring video engagement signals - such as turning on audio, switching to full screen mode, or enabling high definition - to translate that as users enjoying the video. As a result, they have adjusted the algorithm so that videos of people interacting in these ways are displayed at the top of the feed.

6. Make it automatic.

What makes a live video special? Automatic, its interactive nature. People love the ability to communicate, and they love something new to watch someone in a live stream where anything can happen. In many ways, the new reality TV.

These moments are what make live video unique, and it is exactly what sets it apart from pre-recorded, edited, or recorded videos. Welcome to the forum. Banter is always right.

7. Don't worry about mistakes or languages.

Spontaneity works - even if your Facebook Live doesn't go according to plan.

Let's face it - we are all human. And when people and technologies come together, there may be times when technology problems arise.

If you record a live video, things may go wrong - your equipment may not work properly, you may lose your train of thought, or you may be bombarded by a passerby. You can't call it "cutting" when things happen - you have to roll with them and keep recording and talking.

The good news? These things help keep your stream personal and real. If you move your phone while recording, laugh and take it out. If you forget what you said, make a joke. The important thing is to keep the broadcast as a fun conversation, so in the event of mistakes, keep it simple and keep the lines of communication open with your viewers.

For example, if you make a mistake during your Facebook Live session, ask viewers to write in the comments if they make the same mistake, too.

8. Encourage viewers to like and share the video.

One of the main ways the Facebook algorithm combines posts is how many people Like and share it. The more people you like and share your live stream, the more it will appear on People's News Servers.

But when people watch a video, they are more likely to be disturbed in liking and sharing than they would be in a text or photo post. (That's something people on Facebook notice about video content early, which is why they start monitoring other video engagement features, such as turning up the volume.)

9. Connect with commenters, naming them.

The number of comments in your stream is another way to make Facebook give you higher related points, making it more likely to be seen in the Social Media Feed. So encourage your audience to comment, and engage with the commenters by answering their questions and naming them. Not only will it make more people notice, but it is also a fun way to engage your viewers in what is being done live, which can make them stay longer.

Also, your audience will be happy to hear you say their names and answer their questions when you are live.

10. Have someone else watch and respond to comments from the desktop computer.

If you're the one holding the Facebook Live video camera, it's really hard to see the comment coming from the mobile screen. If the comment comes quickly, it is very easy not to notice it as it disappears under the kraal. Also, you are probably busy with the recording and entertaining viewers.

Because of this, it is always a good idea to have an additional person logged in to the main account to monitor comments on the desktop computer. That way, they can take care of the response so that the person recording the video can focus on creating the best feeling.

11. Write a caption for your broadcast in the comments section.

Your viewers may watch and go out to watch your video during the working day, or they may watch your video without sound. In any case, posting a video below from time to time in the comments section is a great way to keep people busy. This also allows people who tuned later to catch what is happening.

12. Ask viewers to subscribe to Facebook Live notifications.

In addition to requesting likes, sharing, and comments, ask viewers to subscribe to live notifications. To do that, all viewers have to do is click the little arrow, down the top right corner of the live video post, and select "Open Notifications."

You can also ask them to like your product on Facebook, which will make it easier for them to be notified of your next live stream.

13. Spread for at least 10 minutes.

As soon as you start recording your live video, you will start slowly but surely from the Human Feeds Feed. If you stream for a long time - especially like liking, commenting, and sharing first - there is a good chance people will find your video and share it with their friends.

Because time is a very important factor in engaging in these live videos, we recommend that you live at least 10 minutes, although you may be able to stay up to 90 minutes with a specific video.

14. Farewell before finishing your video.

Before you finish your live stream, make sure you end with a closing line, such as "Thank you for watching" or "I'll be live again soon."

15. Add a link to the description later.

Once you have finished streaming, you can always go back and edit the description, change the privacy settings, or delete the video, as you would in any other post.

You can add a follow-up link to the description of the post, which can direct future viewers to your live video series page, the site of any campaign you use to advertise the video, or elsewhere.

We hope this has been a helpful guide. We will keep you informed of new developments and tips for communicating with your audience in the best possible way.

Use Facebook Live to its full potential

Social media may have been designed to entertain, but it has grown into an important business tool. Facebook as a social network is very important in ways that allow you to connect with the audience, and Facebook Live is a great extension of that. Use it to benefit your business as a way to market your product, build brand awareness, or grow your audience.

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