10 Free SEO Acquisition Tools in 2024

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10 Free SEO Acquisition Tools:

When creating content online, it is important that you have a search engine optimization (SEO) strategy close to your content strategy. Doing so will ensure that your posts are as updated as possible. SEO tools can help you identify ways to improve your site’s presence.

SEO may seem strange to beginners, but there are several free SEO tools that are as powerful as their paid counterparts.

Here is a 10 breakdown of the best SEO tools and software.

The best free development tools on the page

Install Statistics Plugin

Rank Math is a WordPress plugin that helps you improve your website content. Allows you to add meta headings, descriptions and organize your data easily. Just download and install this plugin on your WordPress website to start using it.

Benefits

Rank Math gives your content SEO points per page. When you indicate which keyword you are targeting, this plugin suggests ways to increase the quality of that keyword. You can also identify and edit dead links to your site and redirect URLs to new pages.

Yoast SEO plugin

What is seo: The Yoast SEO plugin makes it easy to make your WordPress site easier and identify gaps in your content. If your site is running WordPress, install and activate the Yoast plugin to get started.

Benefits

The Yoast plugin allows you to enhance and transform your content in three ways: SEO, readability and socialization. With Yoast, you can set meta descriptions, titles, canonical URLs, and label / index index pages and other background settings for your site. This plugin will provide all post readable points by matching sentence and paragraph length with other methods. And Yoast also has great features to help you improve the sharing of your posts on social media.

The best free keyword research tools

Google Trends:

As the name suggests, Google Trends helps you track the popularity of topics and trends in your industry over time. Use this tool to identify current trends and use that information to create a timely and relevant marketing strategy.

Benefits

Google Trends gives you a clear picture of how certain trends change over time and how the search patterns of people around you change. To use Google Trends, first type a keyword. You will see interest in that topic over time, which regions show the greatest interest, and other keywords people are searching for related to that question. This tool works best when combined with other keywords to show comparisons of trends over time.

Ahrefs Keyword Generator

Ahrefs ’Keyword Generator is a lite version of the full Ahrefs tool and will show you ideas for 100 related keywords when you search for a keyword or phrase. To use this free tool, enter 100 keywords or phrases in the search bar. You will see a list of the top 100 keywords related to your search and their search volume since the last data for that keyword was updated, as well as the keyword difficulty for the first 10 keywords in the list.

Benefits

This tool gives users a taste of what Ahrefs' full tool can do and is ideal for people who want to explore keywords in the industry. In addition to keywords, you can also see the top 50 questions related to that keyword.

Ubersuggest

Ubersuggest is a free SEO tool that helps users generate new keywords and content ideas. This tool will give you a high quality view of the keyword you want. It is a great tool to use when looking for new ways to fill a social media platform or content calendar because the tool also shows you long tail related keywords and suggests content ideas based on the keyword.

Benefits

When you do your keyword search, you will see the monthly keyword search volume, how competitive you are, and the average cost per click. The tool will also give you the average number of backlinks a site should bring to that keyword.

Free SEO Mathematical Tools

Google Search Console

The Google Search Console (GSC), formerly known as Google Website Managers, helps you understand how Google crawls and indexes your site. To use Google Search Console, create an account and add your website as an in-app account. Once you have added your domain, make sure you own the site before you have access to all of its features.

Benefits

There are a few things you can highlight about the Google Search Console, one of which is that it can help you check for technical errors on your website. It can also help you understand what keywords or content are on your site level.

Bing Webmaster Tools

A commonly overlooked tool, Bing Webmaster also has a complete list of statistics to help you analyze your website and search statistics. Create your free Bing Webmaster Tools account, add your own website and verify your site identity. Then create or upload your own site maps. Once you are done, you can begin to improve your site and its content using the features and suggestions of Bing Webmaster tools.

Benefits

Bing Webmaster tools can provide useful keyword research, reporting, and can crawl your website to identify problems. It's a great way to get a second visual impression on your site or to discover any new information that Google Search Console has not yet revealed.

Google stats

To know if your SEO efforts are working, you need to analyze the availability of your site to see where your traffic is coming from. You may see an increase in traffic after upgrading posts, but that traffic may be coming from another source such as a social media platform. Google Analytics gives you in-depth information about your website's visitors, as well as real-time activity.

With an existing Google Account, sign in to Google Analytics and link to your website. For more useful SEO information, link it to your Google Console account. When you link these two tools, you will be able to see the keywords people use to find your site, determine your click-through keywords and more.

Benefits

Google Analytics lets you see how people interact with your website. Using Google Analytics, you will be able to see how many people are visiting your site, where your traffic is coming from, how much time people are spending on the page and much more.

The best free tools for building links

Ahrefs Backlink Checker

As their Keyword Research Tool, Ahrefs Backlink Checker is a free version of their full tool that shows you the top 100 backlinks to any website you search for. To use this tool, enter the URL in their search bar and you will see the site's domain size, number of backlinks, and the number of target domains.

Benefits

This free tool is great for easy backlink testing and analysis of your competitors. Even if you are limited by looking at 100 links, it is still a good place to start. You will see the total number of backlinks, links from the targeting domains, the Domain Rate, and its URL rating.

SEM switching

Like the other tools mentioned above, SEM Rush has a free version of its robust tool. Not only to build a link, SEM Rush can provide help with keyword research, on-page SEO research, content preparation, quality tracking and much more. Create a free account and access these features.

Benefits

SEM Rush Backlink Analysis and Link Building Tool gives you an in-depth look at your backlink profile. The free version limits you to 100 domains in the Link Builder Tool but you will be able to identify the domains you are identifying and the additional time for backlinks, including profit and loss, as well as your backlink authorization school. The tool helps you identify areas to improve your link building efforts or where you can get more visibility online.

Final thoughts on free SEO tools

While SEO is an important part of the content process, it works best when combined with other marketing strategies such as content and social media marketing. You will get most of your performance when you use both SEO and social monitoring software together. And these free SEO tools help you build a foundation for these strategies.

Throw some social media keyword search tools and you'll be able to stream the web even more to learn more about what your audience wants. To find out more about how to get married with your social media strategies and SEO strategies, check out our post on how SEO can inform social media marketing and vice versa.