Top 6 Search Engines in the World 2024

Most of the time, marketers focus more on Google when it comes to traffic.

The Top 10 Search Engines in the World in 2022: For example, I intend to bet your SEO meetings are very focused on the Google topic, with questions like, "How is our natural search?" "How can we capture the first page on Google?" "How do we record the captions that have been won?"

During these conversations, I think none of my colleagues say, "Okay, let's get it over with now. How can we capture Bing traffic?"

Google is undoubtedly the most popular search engine, with over 70% of the search market. But that thunder makes the search engine the most challenging one to put on top. You may miss important traffic opportunities if you ignore other search engines.

World Top 6 Search Engines:

1. Google
2. Baidu
3. Bing
4. Yahoo
5. Ask.com
6. DuckDuckGo

1. Google.com

With over 70% of search market share, Google is undoubtedly the most popular search engine. Additionally, Google records about 85% of mobile traffic. The great power of traffic makes Google a viable option if it intends to capture live or paid search - worse, of course, almost everyone competes with the same traffic.

Also, recent changes to Google's algorithm, such as captions, are intended to meet the needs of users directly from Google, so they do not need to click any links. These changes, along with the popularity of Google, may make it difficult for you to capture the website traffic you want.

2. Baidu.com

Baidu is the largest search engine in China, capturing more than 75% of China's search market. The search engine looks similar to Google (except in Mandarin), with a white background, blue links, and blue URLs. Like Google, Baidu aims to integrate the richest features into the SERPs.

If you are interested in attracting an Asian market, Baidu is a great option to consider. However, the search engine examines certain images and blocks democratic websites, so when you compare search results, you will find a comprehensive list of results on Google.

3. Bing.com

Bing, Google's largest competitor, accounts for 33% of U.S. searches. and empowers Yahoo, the third largest U.S. search engine. Bing search pages look remarkably similar to Google, with the same categories and the same white background, with blue links and blue URLs. However, Bing also offers "Rewards", a program that gives you points when you search or shop on the engine, and allows you to use those points to earn gift cards, nonprofits, and more.

4. Yahoo.com

Granted, not a search engine optimization, Yahoo still manages to rank fourth on our list, with just over 3% of the global market. Yahoo is powered by Bing, so search results are somewhat similar between the two search engines. However, it is still an important search engine in itself, with over 600 million monthly users on mobile phones and the total number of users.

5. Ask.com

With .35 search traffic, Ask.com is a really modest option compared to the likes of Bing and Yahoo !. However, Ask.com, formerly Ask Jeeves, is unique in its question-and-answer format.

While most of the search results sponsored by Ask.com are powered by Google, Ask has an original algorithm that prefers technology to the topic in addition to popularity. Additionally, Ask.com offers different features, such as "smart answers", which use natural language to answer someone's search query.

6. DuckDuckGo.com

If you're not comfortable with targeted ads or don't want your search data to be stored, you may want to try DuckDuckGo, which pretends to be a "Search Engine". It does not track, collect, or store any information, so you are safe to search for shoes without having to worry about following Macy's Shoes ads. Note that there are still ads in DuckDuckGo - not for you.

Additionally, DuckDuckGo has a clean interface and only one search page, making it easier to navigate than other search engines. With an average of 26,754,932 direct daily searches from September 2018, it is gaining momentum in the search market.

Finally, it is important to consider other traffic opportunities outside of Google when creating an SEO strategy. By diverting your sources, you are more likely to capture the first page in the SERPs, and you are in a better position to find the right audience.