What Is Copying? Definition & Examples of Copywriting Copy

Photo by Andrea Piacquadio

What Is Copying?

Copywriting is the ability (and field of work) to write sales promotions and other marketing materials for products, services, fundraising campaigns, and more. Your goal is to get people to take action, whether it's buying something, entering an email address, donating money, or clicking a button.

When it comes to advertising and marketing your business, copywriting is an essential skill you should have.

How Copywriting Works

Copywriting is very different from regular writing, such as article writing, blog posts, or other pieces of content. Effective copywriting works to improve responses and increase purchases.

Here, we will look at five aspects of effective copying using a cat product to show points.

Speaks to Specific Audience

If you are promoting a product that provides clean water to cats day and night, the copyright text should speak to cat owners. In one "conversation", the copy needs to explain how the product solves the cat owner's desire to provide clean, healthy water.

When exporting your copy, work with a writer who is experienced in your market, who understands their needs, needs, desires, and who knows their language or jargon.

Offers Unique Profit or Promise

Cat owners have thousands of product options to consider, so copying should separate this cat water product from any other available. What makes this the best solution (the easiest, the safest, the healthiest, etc.)?

Many people refer to this as your USP or unique marketing proposal. What makes you different from all my other products or services out there?

It Provides Strong Evidence

To ensure that cat owners do not hesitate or worry that the product will not live up to its promises, it is best to provide direct evidence of product performance, such as customer testimonials, test results compared to other cat water products, or a marketing video of how easy it is to use.

Guides the audience to the action call

If you are trying to get cat owners to watch a demo of this clever drain design, copying will need to explicitly guide them by calling them to action, which can be something like, "watch this video to see how easy it is. That's right." In addition, the copyright text should provide something special that makes the cat owner want to do something now: "Save $ 25 if you order on XX date."

Telling people what to do next and why they should do it now are two things that should be included in all the marketing episodes you create. Offering bonuses, discounts, compensation and most importantly the reason why they should take action now rather than postponing works so well.

Tested and Edited Over time to Improve Results

A few simple copy versions can improve the response by 10%, 20%, or even 150%, so it pays to check the various messages and offers.

It is important to track everything to understand what works and what does not. In addition, check regularly to see if you can improve the results you already have.

Types of Copywriting

Do you know the TV commercials you just watched before the evening news? The copyist wrote the text for the sale.

What about the brochures you took from your local home and garden show? Yes, the writers also wrote.

And the content on that website you just visited? One or more duplicates may reproduce the content on each page of that site.

These are examples of streaming, printing, and copying online.

Traditionally, before the days of the Internet, copying was required for about a dozen types of marketing materials, including direct email packages, cardboard, newspaper and magazine ads, TV and radio ads, brochures, posters, coupons, sales sheets (for sale. Reps to carry), and products.

Today, the world of copying has exploded online as an integral part of hundreds of types of marketing tools and strategies, such as websites, email copy, online articles, social media posts, blogs, online ads, videos, web presentations, and more. .

A marketing campaign for just one product may require all these types of copies and much more, depending on the type of product:

• Online product marketing page (think LL Bean or Amazon product descriptions)
• Package / product label
• Product ads on Google, Facebook ads and other popular Internet sites
• Product ads in printed magazines
• Brochures to be distributed at the trade fair
• Product demo videos
• White paper or special report on a product-solving problem
• Emails promote product
• Examples of studies that explain how customers benefit from a product
• Product specifications sheets and how to use web pages
• Articles and blog posts about the product
• Evidence and customer issues
• Direct mail marketing and / or online web pages