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WHAT IS SEO?
"SEO (Search Engine Optimization) is a combination of techniques used to increase brand awareness and ranking in search engine websites."
Today it is very important to choose the most suitable e-commerce platform that works for the growth of your business.
It is also important to know, How can you build high traffic and reach your potential customers? How can you make a higher conversion from the directors?
SEO is a fast and efficient field. It plays an important role in improving product awareness and live search standards by identifying long keywords, creating content and building links.
WHY DO YOU NEED TO DO SEO FOR ANY WEBSITE?
Search engines are the best source for high traffic. Every user will always be able to turn on the search engine to browse for anything like products, services, content and any other information.
When doing SEO, user search queries (keywords) are very important. Keywords are the names that users type in the search bar to find anything. We need to direct long keywords with high volume and low competition related to what we offer on our website.
"SEO is a keyword game"
In any business, the goal is to start generating traffic to their website. However social media platforms such as Facebook, Linked In, Google+, Twitter, Instagram can create a lot of visitors to your website. However, the main source of web traffic generating has always been a search engine like Google, Yahoo, Bing and highly targeted search engines.
Once your website is live, search engines (Spider or Crawlers) will crawl it to find out what it is about and analyze individual pages. Later, it will identify itself in terms of frequently appearing terms and in key sections of the page. Suppose, when any user searches for a particular topic related to your website, search engines will appear on the SERP (Search Engine Optimization Page). SEO helps search engines know more about website links and other features, which they can do for themselves. Today the competition is very high again, the one who does SEO on his website will have some benefit from traffic and viewers.
Advanced Search Engine Optimization leads to high traffic generating traffic to your website which naturally leads to increased conversions.
TYPES OF SEO?
Before you know about SEO techniques, it is important to know about the types of SEO. These development strategies are related to specific strategies used when trying to improve the quality of a website search engine.
There are four different types of SEO. Of course:
- a) SEO for white hat
- b) Gray SEO SEO
- c) Black hat SEO
- d) Wrong SEO
WHITE ISSUE SEO
This refers to attempts to improve website ranking according to search engine guidelines (excluding fraud). The website will be approved by the search engine.
White hat SEO techniques include link building, google analysis, research, meta tags, and meta description, relevant content writing, useful content for your target audience, advertising your content on social media that gets exposure and links, get local business quotes , Guest Posts. on sites in your niche. Following the guidelines the results will be long lasting and the white hat strategies will take longer to improve search standards.
CRIMINAL SEO
These are SEO practices that may or may not comply with Search Engine Guides, these processes are less dangerous than White hat SEO as that may result in or cause your site to be blocked.
These include Paid Reviews, Link Trading, Modified Content, Content whose main purpose is to encourage visitors to click a link to a particular page.
BLACK BOTTLE SEO
How to optimize a website against current search engine guidelines (illegal strategies) to get the highest quality of search.
There are many black hat tricks, some of which are invisible text, keyword pushing, redirecting, page links, Alt Tags, Domain names, Anchor texts, using multiple H1 tags on the page, Duplicate Content, showing different versions of the page same, False and Misleading Content, Excessive internal links, Paid Backlinks, Limited Content (Less than 300 words per page or post), page fullness. By performing all these procedures the website will eventually be blocked from the search engine and will be penalized to a lesser degree.
Getting used to using the Black or Gray SEO SEO on someone else’s website for the purpose of including posting negative reviews, hacking and fixing site content.
SEO EBI
We will suggest focusing only on the white hat SEO to have a better ranking in the SERP.
HOW TO IMPROVE SEARCH ENGINEERING?
Improving a website to get higher levels of organic SERP and make your website easier to use. The development of a website or webpage should be in such a way that it must be relevant to the user search query. So, when Google provides a page with results, you will get high traffic. And again, if the content is very attractive then they will share and link to your bonus content.
- Types of development
- Improvements on the page
- Off-page preparation
- PAGE PROMOTION PROCESS
Page SEO means working on a site on your website to get a better position in the organic SERP.
The SEO strategies on the page include,
- Meta Tags- Title, Description and Title Tag
- Use SEO friendly URLs
- Site speed
- Content development
- Easy-to-use website
- Page header with keyword
- Add keywords to the first 100 words
- Outgoing link
- Internal Links
- Improve stay time
- Image Performance and Alt Tags
- Keep a close eye on the Google Search Console
- Location map.html
- Robot.txt
META TITLE AND DESCRIPTION
The title tag limit should be 60-65 characters
The Meta description tag will use the copy copy function. The description tells the search engine and users what our site is about.
Definition mark limit must be at least 160 characters
Topic tags are nothing but headers in your post. Using a keyword that you have redirected to header tags will improve the search engine visibility in your keywords. There are 6 types of title tags -
- <h1> Title of your post 1 </h1>
- <h2> Topic 2 </h2>
- <h3> Subtitle 3 </h3>
- <h4> This is article 4 </h4>
- <h5> This is article 5 </h5>
- <h6> This is article 6 </h6>
The most commonly used header tags are: H1, H2 and H3.
Use of H1 tags: The H1 tag is primarily the subject of your post. For SEO posts there should be only one title tag. Using more than one H1 tag is not recommended.
Use of H2 tags: The use of the H2 H2 tag in your posts may be more than one. However do not use your keyword on all H2 topics, instead use the keyword in 1-2 H2 tags and try to have LSI (Latent Semantic Indexing) keywords for other H2 topics.
Use of H3 tags: The guidelines for use are the same as those stated above for H2 tags.
Use of H4, H5, and H6 tags: Rarely used. There are no additional benefits to using keywords in these header tags.
USE SEO-friendly URLs
Keep your URL short because Google assigns the first three to four keywords to the URL. Enter the intended keyword in your URL. It is best to avoid bad URLs and long URLs.
SITE TEST
Recommended page load time should be less than 5 seconds. You can increase your site speed by compressing images, limiting javascript, CSS files and HTML, avoiding homepage redirecting, switching to faster hosting, using CDN (Content Delivery Network).
CONTENTS CONTAINED
Your content determines the value of your page in search results. Google is very focused on providing the most relevant information to users. If your page does not provide any information about what the user wants, it is difficult to rate it first or even in the next few pages.
Make sure each page contains at least 300 words of unique content that can be found elsewhere on your website or web site. We should add important phrases to the content body by distributing it two or three times in the first and last paragraph.
"Content is the master of SEO"
FRIENDLY TIME BUS
This is a well-known fact now. If any website is not compatible with mobile, Google then starts pushing sites through their search results pages. Make sure you have a good responsive website or a separate visitor website for your mobile phone.
SEE PAGE TITLE with keyword
Keep our keyword closed until the start. If possible, start your topic with your keyword. Make sure you use your keyword in the title in a logical way, because the title is one of the most important aspects of rating.
OUTBOUND LINK
Connecting to an external source is an “outgoing link”. Provides more information about your page. Making an exit link is easy and make sure you choose your exit link in a sensible way.
INTERNAL COMMUNICATION
Redirect link from one page to another website. Use internal links where appropriate and reasonable. You can have 2-3 internal links in 300 words. But it can be more or less depending on the length of the content and the relevance of the link. Having more internal links will often lead to better rankings for search engines.
SESSION TIME
Duration is “time spent on your web page”. It is a metrics that calculates user engagement, SERP clicks exceeding the average length of session time.
IMAGES AND ALT TAGS
Be sure to add your keyword logically to the file name of your image. Image name tells more about the image on Google, as Google can read photos. This image file name is known as the Image Alt tag.
NOTE THE GOOGLE SEARCH CONNECTION SOON
The Google search console performs many functions to keep your website healthy and tracking any issues that may affect the quality of your website in Search Engine.
Here are a few things to look for in common
- Check for obvious errors and correct them.
- Check your site map for errors.
- Find the keywords in which your website is listed
- Check for any security issues
- See AMP (Accelerated Mobile Pages) issues.
SITEMAPS
Shipping an XML map to a site is known as a site map. Creating and posting a sitemap helps ensure that Google is aware of all the pages of your site. Provides website alover design on search engines.
Standard Syntax will be: http://www.example.com/sitemap.xml
ROBOT.TXT
The Robot.txt file is used to limit access to certain pages on your sites by search engine robots. These bots are automated and scan to see if there is a robot.txt file that prevents them from accessing certain pages.
The standard Syntax will be: http://www.example.com/robots.txt
These on-page SEO techniques will help you improve your website performance in Search Engine.
PAGE PROMOTION PROGRAM
Off-page SEO works off-site to improve your site's search engine rankings.
You should write a unique Title tag on each web page, using the same keyword assigned to that page that helps search engines and users to know what the page is about. This is a key feature of search engines to provide better quality web pages.
- Off-page SEO strategies include,
- Delivery to search engines
- Google Places for Business-Local Optimization
- Creating Shared Content
- Social Media Engagement
- Document Distribution
- Social Bookmarking Submissions
- Blogging
- Blog comments
- Subject submission
- Classification
- Forum Posting
- Photo submission
- Infographic Submission
- Media Release
- Video Promotion
GOOGLE LOCATION BUSINESS LOCATIONS
Google Business Listings is an important start for any business website. Google Places is an integrated map engine, which will be developed by Google My Places.
CONTENT CONTENTS
Creating amazing and shared content is a smart way to generate a large number of natural backlinks to our website or blog. Always research and keep your content clean and refreshing.
COOPERATION OF TRADITIONAL COURTS
A great way to Off-page SEO is social media engagement. If you want to make your business, blog or website popular, you have to engage with people on many social media platforms. This type of link will help you grow your business to the next level and help you get a larger number of backlinks.
Other Social Networking sites such as Facebook, Twitter, Pinterest, Google+, Linked In.
SCHEDULE SCHEDULE
Post your website, webpage or blog post in a high-quality directory to get more visitors and upgrade your search engine. The same reference,
DMOZ, Yahoo Directory, One Mission, Pegasus, etc.
See the list of TOP 180+ HIGH DA (30+) FREE Shipping Places 2021
SUBMISSION OF BOOKS TO THE MINISTER OF PUBLIC
Social bookmarking sites are one of the best forums to improve your website. If you bookmark your blog post or web page on well-known social bookmarks, you will get high traffic to your blog post or webpage.
Some of the Social Bookmarking sites such as Digg.com, Delicious.com, StumbleUpon.com, Diigo.com, Slashdot.org, etc.
See the HIGH DA SOCIAL BOOKMARKING SITE FOR THE 2021 LIST
BLOOD
Write a blog for your website and include a lot of different content. You can also subscribe to other service-related blogs that allow guest blogging (guest blogging) and enable links to your service page or website.
This is a common and effective process for building website links, we can do this with the help of web 2.0 websites.
Here is a list of 60+ HIGH DA WEB 2.0 REASON LIST
BLOG VIEWS
We may also improve our blog or website by posting comments on other service-related blogs that allow links in the comments section.
- Find your service-related blogs.
- Post a comment in the comments section.
- Leave links to your website or service page.
- No spam, use different methods.
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