5 Tips for Small Business Communication Tips

Photo by Thirdman

 5 Tips for Small Business Communication Tips

Since the launch of the first social media platform in 1997, social media has become the backbone of modern life.

Need proof? Statista estimates that 2.77 billion people worldwide will enter social media by 2019. Also, 30% of all time spent online goes to social media interactions. As more and more people around the world connect, and social media is more likely to cater to the personal and business needs of everyone, its popularity will only grow.

As a small business owner, you may have already invested time and resources in various forums, because you know they are useful when it comes to producing product awareness, building trust with your target audience, improving customer service and increasing sales.

However, many small business owners struggle to see results. With so many communication strategies out there, it can be difficult to choose which one is best for your small business.

Example: Do you spend money on paid ads or focus on live posts? How do you identify your audience? Is it important to post photos? What about signing up for Facebook Live? Need an Instagram account?

Don't worry. With the following five tips, you can get your social media campaigns in good shape and reap the many benefits offered by various platforms.

improve business communication skills training, how to improve business communication skills in english,activities to improve business communication skills, how to communicate effectively in business, importance of business communication with examples

1. Have a Strategic Plan

Before you start posting on social media, find out what your strategy will be and what goals you want to achieve. Your goals should be S.M.A.R.T., Which means Clear, Measurable, Approachable, Important and Responsible for Time. Using the S.M.A.R.T. will help you create achievable goals and measurable results.

As part of creating your social media strategy, do audience research to find out who they are, what their jobs and interests are, how much money they make per year and what kind of solutions they aspire to. Next, create a consumer profile based on the information you have received.

Do a competitor's analysis again. After that, you will know what you are arguing about and how to stand out. Determine how often your competitors post, what kind of content they post, how they interact with fans and how many followers, views, comments and page likes they have. You can manually monitor competitors by looking at their pages, or by using a tool like Mementa.

Another important part of the social media strategy is to do social media research on what you already have there. What social media platforms do you currently use? When and how often do people contact you? Which posts are popular, and which ones are not? Do some research on the social media platform, and track your findings in a research template that you can return to.

2. Choose Your Social Networks Wisely

Before you spend time setting up an account on every available social media platform, do a little research and determine where your target audience is. Your time is very important that you can use it to manage the accounts that your audience will not visit.

For example, if you find that the majority of your target audience spends more time on Instagram than on Snapchat, you may want to forget the latest. In general, most Americans now use Facebook and YouTube, and the demographics of those sites are mixed. Everyone from young boys to Baby Boomer women uses them. Snapchat is a Generation Z site, with 78% of people aged 18 to 24 using it. Instagram is most popular with 13- to 29-year-olds and about 50 percent of Americans have a LinkedIn college degree, compared to 9% of people with a high school diploma (or less).

If you are not sure how to find your target audience, you can use a platform like Sprout Social, which will give you an accurate representation of your audience. Also, there are many social media marketing companies that can help you see where your audience lives on social media.

3. Post Fun and Inclusive Content Continuously

To be successful with social media, you will need to post engaging, informative and entertaining content that resonates with your audience on a regular basis. You should be primarily posting original content, and then sharing content from other publications / companies that your audience can enjoy.

As for how often you can post, there is no magic number. Instead, you want to make sure you post consistently. Experts say it is better to post on Facebook, LinkedIn and Instagram once a day, and on Twitter 15 times a day, as tweets have a shorter lifespan than posts.

Although it can be very challenging to post regularly, there are online tools that can help you. Sites like Buffer, Hootsuite and HubSpot are designed to help you manage your social media presence across all of your forums in one convenient location. The skills they offer include organizing your social media posts in advance, collecting customer messages on all social media sites, allowing different members of your team to respond, displaying page statistics and helping you organize relevant content.

4. Link Your Website With Your Contact Pages

According to CNBC, only 55% of small businesses pass on news to customers and earn through a business website. Interestingly, 40% of small businesses do so through social media. If your business has a website, link forums on it. Make your social media channels available on your site by posting thumbnails of your social media page up and down your website. Invite guests to "follow" and "like" your content. Call "follow" at the end of all blog posts.

Additionally, you should use link development tools, such as AddThis.com, so that visitors to your site can easily see how they can follow you on social media. Sometimes, public icons are lost on a web page, so adding an extra reminder will make the icons stand out more.

5. Climb Over The Sound and Exit

The boys of the legendary band Spinal Tap wanted to stand out from the people of their time who were hard-working, so they set the volume level of their loudspeakers to 11 instead of the usual 10. There was one decibel sound above the others. It was a silly move, but the Spinal Tap was focused on something. So, what is the lesson? Make sure you differentiate yourself from other companies on social media. One way to do this is to hire a social media marketing agency. These are professionals who have spent hours, even years, collecting data; conducting a / b testing, competing analysis, and tracking results.

According to AdWeek.com, 88% of businesses are on social media. Since most businesses are full of social media platforms, you need to find a way to get them to 11. Speaker and small business consultant Kedma Ough advises small business owners to remember that “social media is about the individual. Your personal brand first, and your job or business second. You have to change your personality. ”

Ways to apply your own brand include:

• Uploading your company logo as your profile picture and adding another company photo as your cover photo
• Voice alignment across all forums, including your website and your email newsletters
• Posting content that is relevant to your audience
• Posting photos that reflect your company's unique culture, such as photos of your weekly happy hour or fun group trip
• Make sure your product is relevant to all forums, ie your logo, messages, fonts, colors, etc. they are the same

Are you ready to bring in more customers and expand your bottom line? Follow these tips to make your social media campaigns better and enjoy the many benefits of small business social media platforms.